K2 USA Teams Up With C-Thru For West Coast Presence

K2 USA has scored a major coup in its expansion plans across America by securing a supply deal with C-Thru, the West Coast''s largest supplier of sunrooms and Garden rooms.

Based in California, C-Thru has a dealer network spanning 13 states across the West coast of America and has been a leading player in the industry since 1947. The new partnership will see K2 USA develop a private label conservatory system to C-Thru''s specifications.

The new C-Thru branded range will be rolled out to the company''s West Coast dealer network over the next three months. Comments Mike Francis, Vice President of K2 USA: "We are delighted to partner with such a high profile operation for the lucrative 13 West Coast states. The company has an enviable reputation and an unparalleled track record within the industry, so we are delighted that they have chosen K2 as their system delivery partner for the new range."

The initial private label deal is seen by K2 as part of a much wider relationship with C-Thru which will eventually involve the West Coast operator manufacturing K2 USA's complete window and roof product portfolio under the C-Thru brand. Comments Managing Director of K2, Sally Fielding: "Our operation in the US has the dual advantages of our technical expertise developed in the UK and a strong understanding of the American market.

This has enabled us to address the needs of both the market and potential partners; the basis of our rapid growth. The deal with C-Thru will significantly increase the scope of our US business and provide a catalyst for further expansion in the near future."