K2 Clicks With Sales Support CD ROM

Leading conservatory roofing systems manufacturer, K2 is helping its customers click with their sales prospects with the launch of a highly creative, new CD-Rom.

Not only designed to provide product details, technical information and updates on K2''s wide range of customer support initiatives, the CD Rom is an invaluable reference tool that will ensure sales teams are equipped to answer any customer questions. The CD Rom also contains a comprehensive ''consumer'' section which will allow installers to present to customers direct from a laptop, ensuring a slick, professional approach to converting customer enquiries for both the showroom and home sales visits.

Explains Sally Fielding, Managing Director of K2: "Supporting our customers and providing them with the tools they need to maximise their sales potential is core to our approach at K2 and is a big factor in our customer retention record. The most effective sales technique is always to have information at your finger tips and to focus on the benefits that each product will provide. The CD Rom will ensure that all our dealers and installers are extremely knowledgeable about our range and will allow installers to help homeowners visualise what their conservatory will look like with a simple click of a mouse."

The CD Rom covers the entire K2 product range including roof systems, K2 Architectural and Celsius glass. The disk also contains information about the K2 Approved Installer Scheme and the new K2 Plus customer support package. Its launch is part of a range of initiatives from K2 aimed at helping both dealers and installers convert sales leads and benefit from the cross selling opportunities that K2''s extensive range provides.

Sally Fielding continues: "We are incorporating a consumer dimension to our marketing and customer support activity across the board because lead generation and conversation at the consumer end of the market supports growth across the industry. The CD Rom is a natural progression following our updated website last year, the Guide to Conservatories we have recently published and our enormously successful Approved Installer Scheme. We will continue to invest in developing marketing materials that help deliver a competitive advantage for our customers and provide a benchmark of customer support for the industry."

For a copy of the K2 CD Rom please email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .