K2 System Has TV Appeal

The K2 roofing system and K2''s Celsius glass became TV stars when they appeared on Channel 4''s ''Room for Improvement'' programme on 3rd May 2005.

The popular home interest show, which is broadcast on weekdays at 4pm featured the K2 system in an ambitious kitchen and dining room redevelopment project, demonstrating the flexibility of the K2 product range within a domestic setting. The use of thermal performance Celsius glass allowed the homeowners featured in the programme to enjoy their family kitchen and dining room all year round in a light and welcoming environment.

The effectiveness of Celsius thermal performance glass was also demonstrated by an experiment involving ice cream and the use of a special Celsius heat lamp. When programme makers held up an ice-cream in front of the heat lamp fitted with ordinary glass, it melted straight away; whilst when an ice cream was held in front of the heat lamp fitted with Celsius thermal performance glass, it did not melt. This experiment demonstrated the incredible thermal performance properties of Celsius, which allow it to reflect 72% of solar energy, more than three times the amount reflected by standard glass.

Comments Managing Director of K2, Sally Fielding: "Supporting our installers by driving interest from the consumer market is an important part of our business strategy and this high profile TV programme will help consumers understand just what can be achieved with K2 products. The market for Celsius glass is expanding as more and more homeowners discover the advantages of thermal performance glass and we expect interest from the programme to make it easier for installers to up sell to Celsius as a value added glazing option.

"We''re delighted that the K2 system has achieved TV stardom. We don''t need to worry about the camera capturing the product''s good side - we think it looks great from any angle!"