K2 Provides A Big Plus For Customers

As part of its ongoing commitment to customer-focused solutions, K2 has launched K2 Plus, a ground-breaking customer support package available to all dealers and installers, which will assist them both to increase their sales and also develop new business opportunities.

Comments Managing Director of K2, Sally Fielding: "In a competitive sector like the conservatory industry the importance of customer support cannot be underestimated. We believe that K2 Plus is a model customer support package for the industry and sets a benchmark for the level of added value dealers should expect from their systems suppliers. Too often, systems suppliers are totally focused on their own success but we believe that is short sighted. Our sales depend on our customers'' ability to stay ahead in a competitive environment; with K2 Plus we are actively helping them to bring business in - which has to be good for all of us!"

The real added value offered by the K2 Plus scheme is in the free expert consultancy and advice available to any K2 customer. K2 professionals are on hand to advise and develop bespoke marketing and sales programmes for customers. K2 has designed the programme to enable its customers to share the company''s marketing, sales & technical resources and will help each dealer and installer assess their needs on an individual basis, and then help in the most productive way in areas including PR, advertising, brand development and sales lead generation.

The K2 Plus package includes a comprehensive range of marketing support for K2 dealers and installers including corporate identity design; trade and consumer advertising and public relations support. K2 Plus also includes a variety of marketing support materials that can be customised to suit individual dealers or installers, including product information on CD-Rom, bespoke sales literature and point of sale displays and support material for Open Days.

The company has also produced a range of high quality consumer-focused sales aids including a 'Guide To Conservatories' and direct mail flyers and posters, which are available either in bespoke or Approved Installer versions. In addition, K2 Plus also offers sales support and new business lead generation, with its in-house sales team actively generating leads via direct mail and tele-canvassing, while K2 Business Development Executives will accompany dealers to meetings with prospective clients to answer any technical questions about the K2 system and product range.

K2 also offers assistance with Showsite design and Exhibition design and build, further increasing the ability to differentiate from the crowd and turn potential into sales. Finally, K2 Plus also includes a range of technical support including on-site fabricator and surveyor training, site systems and factory set up support, as well as provision of a bespoke software system, including full training and support.

Sally Fielding continues: "At K2, we understand how important it can be in ensuring your company is always front of mind with potential customers. This imperative is just as true for dealers and installers as it is for systems manufacturers. We are well known in the marketplace for taking a partnership approach to business and our strength in customer retention is testament to the fact that our ethos to technical, sales and marketing support addresses a market need. We are a company that continuously questions our best practice and asks whether things can be done better, which has led to the launch of K2 Plus, an unbeatable support package."