Marketing Vitality

Marketing at K2 has always been and continues to be another element of good business that is fundamental. The marketing team at K2 however, isn’t just dedicated to focusing on their own brands and products – as with technical and service engineering support, they also work with their customers in this area.

“We see ourselves as a bolt on ‘agency’ for our customers to utilize which in the industry I feel is pretty much unsurpassed” comments Mike Jackson, Marketing Director.

The comprehensive marketing support programme that K2 offers ranges from full technical support literature to a wide-ranging retail package.

The technical literature available to our fabricators and installers includes items such as the detailed surveyors and fabrication guides, full installation manuals and product guides.

Retail support available includes various brochures including the industry revered Retail brochure - ‘Conservatory Living’, posters and point of sale material. K2 also offer various bespoke options on these items.

Personalised consumer brochures (not just overprints), showroom support, sample cases and promotional flyers are not only designed to communicate the benefits of K2’s products but also to help close sales at the point of contact with the homeowner. Effective support tools can help generate more leads and yield a higher conversion ratio.

The support offered extends to business advice about lead generation, effective promotional campaigns, PR, direct mail and showsite support to name just a few areas covered.

Mike Jackson concludes: “At K2 we understand that marketing is essential not just for the success of our own business but also for our fabricators and installers. Everything we do at K2 is for the collective success and our marketing support programme is proving just that. Have a look at our latest blog at www.k2blog.co.uk and you’ll find a refreshing, approachable team.”