Conservatories In Full Bloom

K2 installer, Windowcare Conservatories, has just opened one of the largest conservatory villages in the North West at the new £10m Dobbies Garden World in Southport.

The new conservatory village boats 12 K2 conservatories including an orangery, each furnished and set in a different style. There are a number of different styles to choose from including Georgian, Victorian, gable and combination along with a wide range of colours.

Each conservatory benefits from K2’s proven conservatory roof system and the market-leading Celsius performance glass is also on display. Local fabricator NW Rooftec provided the conservatory roofs and is one of K2’s longest and most established fabricators.

Set within beautifully landscaped grounds Dobbies Southport was awarded the prestigious Garden Retail Award for Best New Build in November 2008 and the new conservatory village forms an integral part of this new development.

Gordon Galley, managing director comments: “This must be one of the most impressive showsites in the North of England and it’s thanks to both K2 and their fabricator NW Rooftec that we’ve been able to build a conservatory village worthy of Dobbies new flagship garden centre. I’m looking forward to a great 2009.”

A Year For Aluminium

K2 Conservatories has just published a 4 page aluminium roof system product guide aimed at fabricators, installers and specifiers and expects demand for this system to grow significantly in 2009.

Sales of K2’s aluminium roof system continues to grow as companies look to offer something a little more different, standing out from your competitors in 2009 will be an important part of business strategy. From a purely aesthetic point of view aluminium has always had its advocates and customer feedback has shown that this system is arguably the fastest aluminium system in the market to both fabricate and install.

This new product guide shows detailed assembly drawings, system and material specifications, quality standards and glazing specifications. The system itself has also been designed to work perfectly with K2’s Architectural Systems in the form of portal frames for large span and complex applications.

Charles Fox, sales director comments: “The aluminium system is a great product and I expect to see further growth in sales as consumers look for something a little more design led and installation companies seek to satisfy this demand. 2009 will be an important year for the conservatory market and we will look to cement our position as the conservatory specialist of choice to the trade, through customer service and product innovation.”

The guide can be downloaded from www.k2aluminium.com.

For a free printed copy of the aluminium system product guide and a free K2 information pack then please contact the sales office on 01254 683000 or e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. .

Making Marketing Work

K2 Conservatories has built an enviable reputation for its marketing and branding and this has been extended to a comprehensive package for its fabricators and installers that’s designed to increase leads and close more sales.

Given the average ticket price for a conservatory, installers need to be confident that any consumer brochure reflects this value. K2’s Conservatory Living brochure is a 32 page lifestyle guide that includes conservatory styles, building and planning regulations, accessories, glazing options, the installation process and even 10 top tips for choosing a conservatory. The main brochure is also supported by a smaller mini-brochure and an A1 lifestyle poster.

In addition to the brochures and poster, K2 offers a range of product samples that includes sample cases and mini roofs for both the main K2 conservatory roof system and the new aluminium one, which is becoming increasingly popular. These provide tangible evidence of the impressive design and structural integrity of both systems in a branded carrying bag.

For those installation companies with a show site, then K2 offers a support programme which includes literature, product samples, training and K2 showroom roofs. This is a comprehensive offering providing the installer with everything needed to help grow their business, it’s very much a partnership programme.

Mike Jackson, group marketing director at K2 comments: “We continue to invest in our customers whatever the economic climate, as they can really benefit from our support at a time when other companies may be reluctant to invest in their own customers. It’s important for systems companies to work with their customers in the longer term and not just look to cut their levels of support in the short term. Our marketing support is making a real difference to our customers especially as we can customize many of the support items and that’s one of the reasons why we are taking market share.”